Eduardo Tabeira
A tarot reader with 28 years of experience offering online sessions in Spanish and in-person consultations in Asunción. A personal-brand site with booking and USD payments built in, that loads in under a second and already shows up in Google's AI answers.
The challenge
A one-person practice needs a website that books sessions while he is in one. Eduardo takes clients online across Latin America and Spain and in person in Asunción, so the site had to explain the offering with some warmth, take bookings for 30 and 60-minute slots in different time zones, accept payment in US dollars from several countries, and do all of this in Spanish, for people who often arrive from a phone at night with a question on their mind. Most tarot sites are either slow template pages or a WhatsApp number. Neither builds trust.
What we did
We built a WordPress site in Spanish with an integrated booking calendar, session payments in USD, and an editorial design that reflects almost three decades of practice rather than a template. Then we made it fast and made it answer questions.
A design that reads like a person, not a template
Dark background, a portrait of Eduardo at his table, serif type and a headline in his own voice: "Hace 28 años que leo las cartas." The site tells his story, explains how a session works and what it is not, and shows the two options plainly: online by video call, or in person in Asunción. Nothing mystical in the design; the credibility is in the words and the photo.
Booking that handles time zones and two formats
Clients choose online or in person, a 30 or 60-minute session, and a slot shown in their own time zone. The calendar blocks Eduardo's availability, sends confirmations and reminders, and the WhatsApp button is there for anyone who prefers to ask first.
Payments in US dollars from anywhere
Clients in Paraguay, Argentina, Chile, Mexico and Spain pay in USD at booking, so there is no back and forth about exchange rates or transfers. The session is confirmed only when payment goes through, which ended the no-shows.
Speed you can measure
The whole home page weighs 468 KB. Google's mobile performance score is 95, with 100 for SEO and best practices. GTmetrix grades it A: 98% performance, 99% structure, largest contentful paint in 0.86 seconds, 85 ms of blocking time and zero layout shift. For a site people open from a phone on mobile data across Latin America, that is the difference between reading and leaving.
SEO in Spanish
Titles, descriptions and copy target "tarot online en español", "lectura de tarot online" and "tarot en Asunción", with Person and Service structured data describing Eduardo, the two session formats and the prices. Each section of the home page answers one question a first-time client has.
AEO and GEO: showing up in AI answers
Because the site states who Eduardo is, what a session includes, how long it lasts, what it costs and how to book, in plain Spanish with matching structured data, Google Search Console already shows the site appearing in Google's AI answers. Most sites in this category are not cited by AI at all. This one is, a few months after launch.
"Eduardo has been reading cards for 28 years. The site's job was to sound like him, book the session and take the payment. It does all three in under a second."
- A personal-brand site needs a real photo and a real voice. The template look is what makes people close the tab.
- Booking with time zones and payment at reservation removes the back and forth and the no-shows.
- A 468 KB home page loads in under a second on mobile. Speed is a feature, especially across Latin America.
- Plain answers plus structured data got the site into Google's AI answers within months of launch.
Questions about this project
Is the Eduardo Tabeira website in Spanish?
Yes, entirely. We write and build in Spanish natively; half our clients in Latin America found us because of it.
How does online booking work across time zones?
The calendar shows available slots in the visitor's own time zone, lets them pick online or in person and 30 or 60 minutes, takes payment in USD, and sends confirmation and reminder emails automatically.
How fast is the site?
Google mobile performance 95, SEO 100, best practices 100. GTmetrix grade A, with the largest contentful paint at 0.86 seconds and zero layout shift. The home page is 468 KB.
What does a personal-brand website with booking cost?
Our Launch package starts at $2,990 CAD for up to seven pages; booking integration and payments are add-ons quoted with the project. Spanish copy is included, not extra.
What does it mean that the site appears in Google AI answers?
Google Search Console reports impressions in AI features, which means Google's AI-generated answers are drawing on the site when people ask about tarot readings online or in Asunción. That comes from clear copy, Person and Service structured data and a fast page.