Straight answers about websites, search and AI, for Calgary businesses.
What things cost, what actually moves the needle, and what to ignore. Written by the people who build the sites, not by a content mill. RSS
Why website quotes in Calgary range from $500 to $9,000
Two quotes for the same Calgary website can differ by $6,000. What separates a $500 template from a $9,000 custom build, and how to read a quote before you sign it.
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SEO vs AEO vs GEO: what a Calgary business actually needs in 2026
SEO gets you ranked, AEO gets you quoted as the answer, GEO gets you recommended by ChatGPT. What each one means, how they overlap, and which a Calgary business should pay for first.
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How to get your business recommended by ChatGPT and Google AI Overviews
A practical, step-by-step GEO guide for local businesses: how AI assistants pick who to name, how to measure where you stand, and the seven changes that get a website cited.
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Local SEO checklist for Calgary businesses (2026 edition)
The 14 things that decide whether a Calgary business shows up when someone searches for its service nearby: Google Business Profile, reviews, service pages, structured data, speed and consistency.
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Why your website is slow on mobile, and how to fix it
Core Web Vitals explained without jargon: what LCP, CLS and INP mean, why Calgary business sites score 30 to 60 on mobile, and the six fixes that move the number, with real scores from our own portfolio.
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WordPress or Shopify for a Calgary business? An honest comparison
When WordPress is the right call, when Shopify is, what each costs to run in Canada, and why we build on both. With a real migration from one to the other.
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How to redesign your website without losing Google rankings
The redirect map, the content rules and the launch-day checklist that keep your rankings when you rebuild or move platforms. What we did for House of Salma's move from WordPress to Shopify.
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What to do when your web designer disappears
Your developer stopped answering, the site is out of date or broken, and you are not sure who controls what. Here is how to find out what you own, get access back, and decide whether to rescue or rebuild.
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Google Ads for small businesses in Calgary: what a realistic budget looks like
What clicks cost in Calgary, the minimum monthly budget that produces leads, when ads beat SEO and when they waste money, and how to tell if your campaigns are working.
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Should your Canadian business have a Spanish version of its website?
When a Spanish version pays off for a Canadian business, when it does not, how to do it properly with hreflang, and why a bad translation is worse than none.
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