Be the answer when customers ask AI who to hire.
Answer Engine Optimization (AEO) puts you in Google's AI Overviews and featured snippets. Generative Engine Optimization (GEO) gets you cited inside ChatGPT, Perplexity, Claude and Gemini. We do both, from Calgary, for businesses across Canada.
AEO (Answer Engine Optimization) gets your content chosen as the direct answer in Google AI Overviews, featured snippets and voice assistants. GEO (Generative Engine Optimization) gets your business cited inside answers from ChatGPT, Perplexity, Claude and Gemini. They overlap heavily: both need clear question-and-answer content, structured data, consistent entity information and trusted mentions. Infinite Ideas Web Design offers AEO and GEO as a $399/mo add-on to any SEO plan, and builds the foundations into every website.
Last reviewed September 2026 by Martin Pereira, Founder.
What AEO and GEO work involves.
There is no trick to it. It is disciplined content, structured data and reputation work aimed at how AI systems read the web.
Answer-first content
Every key page opens with a 40 to 60 word direct answer, then the detail. That is the block AI Overviews and assistants lift.
Structured data that describes you
Organization, LocalBusiness, Service, FAQ, Person and Review schema, kept consistent so machines know who you are and what you offer.
Entity building
Your business name, address, services and founder described the same way everywhere: site, Google, LinkedIn, directories, Wikipedia-style sources.
llms.txt and crawler access
A plain-language summary of your business for AI crawlers, and a robots.txt that lets GPTBot, ClaudeBot and PerplexityBot in.
Question mining
We pull the real questions people ask (People Also Ask, forums, AI prompt data) and answer them on your site before competitors do.
Citations and mentions
AI engines trust businesses that other trusted sources mention. We earn those mentions: local press, directories, partners, reviews.
AI visibility monitoring
Monthly checks of what ChatGPT, Perplexity, Gemini and Google AI Overviews say when asked about your services in your city.
Speakable and voice
Speakable markup and concise answers so Google Assistant and Siri can read your answer out loud.
Works with your SEO
AEO and GEO sit on top of solid SEO. If you are not ranking at all yet, we start there.
How we get you into the answer.
- 1
Baseline
We ask the four major AI engines 20 questions about your services and city, record what they say, and check your schema and entity consistency.
- 2
Rewrite the key pages
Quick answers, FAQs, comparison tables and clear service definitions on the pages that matter. Schema for all of it.
- 3
Build the entity
Align your business information across the web, add llms.txt, open the doors for AI crawlers, earn mentions.
- 4
Monitor and expand
Monthly re-testing of AI answers, new questions added, wins reported. Visibility in AI search compounds like SEO does.
Businesses that AI assistants now name.
Insta Rooter
514 AI-feature impressions in Search Console within three months, and ChatGPT now mentions the company for sewer work in Edmonton.
Read the case study →
Canadian Raw
ChatGPT names the store first for buying raw dog food online in Calgary, and Google shows it in the top 3.
Read the case study →
House of Salma
Third pick in ChatGPT for Islamic clothing online in Calgary, second on Google, after a Shopify rebuild with AEO and GEO built in.
Read the case study →Pricing for AI search.
Prices in CAD, month to month.
AEO / GEO add-on
Added to any Local SEO or SEO Growth plan. Content, schema, entity work and monthly AI visibility monitoring.
Start with AEO / GEO add-onAI Search Audit
One-time. How the four AI engines see you today, what is wrong, and a prioritized fix list you can hand to any team. Credited toward the add-on if you start within 30 days.
Start with AI Search AuditIncluded in every website
Quick-answer blocks, schema, llms.txt and crawler access come standard on every site we build. No add-on needed.
Start with Included in every websiteAll prices in CAD. Full pricing and instant estimator.
Straight answers.
The questions Calgary business owners ask us before signing. If yours is not here, ask on WhatsApp.
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranked in the list of search results. AEO gets your content chosen as the direct answer in Google AI Overviews, featured snippets and voice search. GEO gets your business cited inside generated answers from ChatGPT, Perplexity, Claude and Gemini. Same foundation, different targets.
Is AEO part of GEO?
They overlap but are not the same. AEO focuses on search engines that show answers (Google, Bing). GEO focuses on large language models that write answers. Most of the work (clear answers, structured data, consistent entity information, trusted mentions) helps both, which is why we sell them together.
Will AEO replace SEO?
No. AI engines pull their answers from pages that are well structured, trusted and already visible. Without SEO there is nothing for AEO and GEO to amplify. Think of it as SEO with a new front door.
Does my business need GEO right now?
If your customers research before buying (most do), yes. About two in three Google searches in the US now end without a click (68% in early 2026, according to SparkToro), and a growing share of "who should I hire" questions go to ChatGPT and Perplexity. Being absent from those answers is like being absent from page one in 2015.
How do you measure results?
Every month we ask the four engines a fixed set of questions about your services and record whether you are mentioned, how you are described and which source they cite. Plus the usual: rankings, AI Overview appearances, traffic and leads.
Can you do this for a business outside Calgary?
Yes. We work with clients across Canada and with Spanish-speaking businesses in Latin America. Entity work and content are location-aware, so we adapt to your city and language.
Guides on this topic.
SEO vs AEO vs GEO: what a Calgary business actually needs in 2026
SEO gets you ranked, AEO gets you quoted as the answer, GEO gets you recommended by ChatGPT. What each one means, how they overlap, and which a Calgary business should pay for first.
4 min readAEO & GEOHow to get your business recommended by ChatGPT and Google AI Overviews
A practical, step-by-step GEO guide for local businesses: how AI assistants pick who to name, how to measure where you stand, and the seven changes that get a website cited.
5 min readSEOLocal SEO checklist for Calgary businesses (2026 edition)
The 14 things that decide whether a Calgary business shows up when someone searches for its service nearby: Google Business Profile, reviews, service pages, structured data, speed and consistency.
4 min readWant to know what ChatGPT says about you?
Book a 15-minute call and we will run the questions live, on screen. It is usually eye-opening.